The English We Speak
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Humblebrag
Episode 180917 / 17 Sep 2018

Summary
Rob has a lovely car. But instead of simply talking about how much he loves the car on social media, he feels the need to humblebrag. What does this mean? And why is it worse than bragging? Listen to the programme to find out.
Transcript
Rob
Morning Feifei! Nice bike.
Feifei
Thanks Rob, you know I always cycle to work. And what a beautiful sports car!
Rob
Oh this old thing? Hey, Feifei, mind if we take a quick selfie?
Feifei
What, me in my sweaty cycling gear and you leaning on your fancy…?
Rob
Smile! Right! Let me just post that… out there “I really respect my super healthy colleague Feifei cycling to work every day. It saves money and is so good for the environment! Much better than lazy little me driving this old car.”
Feifei
Hang on, let me see. You know, Rob, I’m not sure how I feel about this post. I mean, it’s a bit of a humblebrag.
Rob
A humblebrag?
Feifei
Sorry – I’ll just say it straight. You make it look like you’re praising my cycling, but in fact you’re just drawing attention to your expensive car.
Rob
Hmm.
Feifei
You look like you’re being humble, but in fact you’re bragging – showing off - about your car. It’s a humblebrag. False modesty.
Rob
OK, I get it. You’re right. I suppose that is what I was doing.
Feifei
You’re not the only one. It’s everywhere on social media and in the workplace these days. Check out these humblebrags:
Examples
I never thought I was very good at exams, so it’s a bit confusing that I got top of the class in all subjects again this year.
I somehow made it to the singing competition final this year. Think the judges need their ears testing!
Feifei
And if you want to take your humblebragging to the next level, try hiding your brag inside a complaint.
Examples
I’m exhausted because I’ve just received two promotions in three months. I need a holiday!
Help! I can’t believe the cakes in first class aren’t sugar-free. I’ll be gaining so much weight.
Rob
Some pretty impressive humblebrags there! But what exactly is the problem with it?
Feifei
Well, researchers in Harvard and the University of North Carolina have found that if you humblebrag, people like you less. They say you’re better off just bragging.
Rob
Just plain bragging?
Feifei
Apparently so. Humblebragging makes you look less sincere.
Rob
Well, that makes sense. Best to say what I think. Let me change the caption… Right. “I’m not going to lie, I absolutely love my new sports car. Feifei’s bike isn’t bad either.”
Feifei
That’ll do! Let me just comment… “Get some exercise!”
Rob
Very funny. Bye bye!
Feifei
Bye!
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