During a special screening of new CBeebies programmes for 2011 and 2012 at King's Place in central London, Controller of the pre-school digital channel Kay Benbow spoke about the thinking behind the channel and the special connection it makes with its audience.
The event formed part of two weeks of 10th birthday celebrations for CBBC and CBeebies.
Further information on the forthcoming season, including Tree Fu Tom and Andy's Wild Adventures can be found on the BBC Media Centre website.